Moen | CONCEPT + EXPERIENTIAL + VIDEO

This was a true group effort in concept development and execution for a pitch to Moen. It was more than getting people to think about fixtures and faucets as personal, artistic tools. This was about planting the idea of Moen as the perfect blend of Art and Science — beauty and function.

First we created the tease: a video that could inspire the imagination, while possibly doubling as a commercial piece as well as content (if bought). Then followed the most appropriate experience for our audience to keep engaging with the brand.

Much like a home-lifestyle publication, Moen needed to be a source of design expertise and technician-smart shopping. So we set that up in this Thoughtful Design experiential editorial, complete with faux articles, illustration style and a perfect platform to set the fashionable stage for the brand's entertainment potential.