MIDWEST ACCESS COALITION

 The Midwest Access Coalition (MAC) is a non-profit organization that fearlessly helps women from non-abortion areas come to Chicago for their procedure. And they specialize in (the often most difficult) parts of getting an abortion—travel, transportation, housing and medicine. Everything people typically don’t hear about.

But as a very small operation that relies on donations, they needed a way to make their annual Mac n’ Cheese fundraiser work harder. As a way to also make the MAC organization memorable, iconic, as well as help people understand why they fill a much needed gap in healthcare. So we found a quick, digestible way to get people to noodle some new info and think of MAC, every time they ever looked at mac n’ cheese again.

Every fact led to a donation site that housed details to the Mac n’ Cheese fundraiser. But bigger picture, we were able to show the organization that this is a campaign that can be rebooted and scaled differently each year, as potential celebrities are recruited, and new info comes to light on the issue.