Cox | DIGITAL + SOCIAL

One of the most essential ways to expand the entertainment side of Cox's social presence, was to utilize the fact that their Internet was the provider of it. That's why when Shark Fest put out a funny social video to say that it didn't matter if you watched the sharks on Shark Fest or Shark Week—we used this as an opportunity to include Cox in the mix, and show that this kind of entertainment can be high-budget, low-budget and come from TV or simple, short Internet videos.